Week 4 Part A: Defining Target Markets Post 1

 Defining a market for these two grocery stores: Cream of the Crop and Sprouts. These two are very simialr, but they have their unique differences. 

Cream of the Crop I feel is very general overall. They are aiming towards a local market as they do promote they have local grown crops and local brands. A small mom and pop shop supporting local farmers. Sprouts is aiming towards a healthy lifestyle. They are aiming towards individuals that have healthy habits and encourage anyone to be onboard. They provide information for different types of diets one may have. They also have a page with recipes for certain diets which is amazing. 

The audience they both aim towards are for individuals that are looking for a healthier alternative in foods. They both have the local grown and healthy organic variety of choices. Theay also both have deli and offer fresh foods in store. The difference I see in them is that Sprouts has seems to be more engaged within the community and partnerships. They seem to offer individuals an easy way to choose healthier foods with out making it too difficult for them. Recipes are great to have and they have them on their homepage. This makes is easily accessible for them and it is also a great way to get customers to purchase as well. 

Overviewing both the websites I noticed Sprouts has recipes that seem easy to make and delicious. I also like how they promote to be part of their community with the youth. Cream of the Crop promotes fresh local grown produce, which is great and it will definitely have locals in the door. As I looked at their page more the deli and the juice bar is what caught my eye. Everything looks very fresh. 

Sprouts has a logo that definitely emphasizes farmers market. The colors are great as well very green and earthy feeling. Cream of the Cop also has a logo that emphasizes local grown and healthy. However, I do feel they can improve on the colors. A darker green in my opinion will feel better. Also to add more information from the community or local farmers would be awesome. I noticed they have their social media banner at the bottom of the page in a green color that would be great to use for their logo. They both have fonts that compliment their focus and are legible. Cream of the Crop has two different fonts for the logo. I prefer the one that is on the home page on the top right corner. It is easy to read and bold, makes a statement. Overall both businesses are aiming towards the same customer base they just both ahve different approaches.