Week 3 Part B: Developing a Brand

The development of my brand took a while to come alive on a site. I always had envisioned how and what I wanted. The esthetics is very important that others are able to comprehend and understand the information. My brand has a logo that I was able to make and have it digitalized. My logo is basically half a face that consists of lashes and eyebrows. I wanted to make it seem like it was a woman with her eyes closed (hence the lashes). The logo also has my business name on the top of the eyes and lashes. My brand has two taglines which are; Empowering Through Cultura and Never Stop Dreaming.  The taglines are not part of my logo. However, I do have it on my website and on my social media pages. 

Developing my brand was fun but also a lot of work. The minimalist thing you think can actually make a big difference in how the brand or site are seen. People begin to recognize a brand for a certain color, font or logo. I have learned that logos are very important and are how you are recognized. I first started my logo with a drawing which was digitalized, and then ended up adding my brand name. I now have them both as my logo. People seem to recognize it and remember it. 

I have chosen two most common colors for my logo, black and white. My site has the similar colors with different shades of grey. I wanted to make it very simple and clean with accents. My favorite colors are dark colors, but I know having a black page as a background can be bold and a bit harsh on the eyes. The page was eventually changed to white with a black font. The fonts can be changed to any color and it can be customized to your choice. However, I wanted to add a shade of pink but when I did that I noticed it can be confusing and not match. I ended up keeping all black font. So many thing I wanted to change but I put myself in the customers shoes to see if it was legible. I had to get input from others to make sure the colors would match and compliment each other. 

There are many different fun fonts you can choose from, but I chose one that is easy to read. Originally I wanted to use Old English font. I changed my mind because I wanted my brand name to be distinguished from others. I found a font named Amador, once I saw it I knew that it was the one. I wrote a couple sentences to make sure it was easy on they eyes yet a bit bold. On my site I use the font Monserrat. I love that font, because it is very modern but elegant. Monserrat looks very nice on the website I have been using it with advertising. I make sure to use the same fonts so people are able to distinguish my brand. 

I have been using both the same fonts in my business cards and in newsletters I send out. In any type of branding or advertising I make sure to use both fonts Amador and Monserrat. I want to make sure that they know it is my brand and keep it consistent throughout everything. On my Instagram posts as well, I try to keep it the same. The color schemes are all very similar back, white and grays. I have created thank you cards that is sent out to customers who order online and I use the same fonts as in my website. This will help them relate those fonts back to me.