The perfect audience are women ages 15-45 that use cosmetics and that love the classic cars. This brand started because I realized there isn't something to represent women in the lowrider community. I started Lowkitas to empower women to be part of the car community. It's been a man's world but women can also have a passion for cars and that's were Lowkitas comes in. My perfect customer is one that is in love with the lowrider car culture and the car community. They love the era of the 90's the culture and street fashion. This customer understands that being a classic car enthusiast is not just cars it's about family and community.
My audience are women that have goals and aspirations that they want to achieve. Getting a new lipstick or lashes can make you feel happy with energy to conquer the day. They feel empowered to be themselves and go after their dreams.
Lowkitas is a dreamer that never stops dreaming.
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