Post reach is important to know how many people/pages you were able to get seen by. This is important because once you are seen and they see you somewhere else or are in need of something you have they'll remember you. Post engagement is a great tool to see how many people are liking, reacting or sharing your posts. These help to determine what to keep posting. I see it as a way to easily get feedback.
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DW Equipment
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Spanky's Garage
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