Adding a personal touch to the postings, blogs or vlogs is a great way to connect with your customers and followers. The followers want to know not just about your business but also know about your personal life. Knowing about your personal life can help engage your followers and customers more and want them to return. Giving a personal glimpse can help add emotion to posts and or videos, which in return can get you more followers and or customers. I have learned that emotion is in marketing and emotion has lots to do with sales. Creating a post with an emotional story can help engagement in business and attract more customers or followers. We also want to ensure we don't add too much of emotion as it can be overwhelming to some. I have seen other companies use emotion to advertise and make a connection to customers. An example of that would be car commercials. They show a family driving and teaching their teenager how to drive. This gives one the sense of secureness within the car. We'll rely more on that brand because of the way they add family emotion into their commercials.
I currently have a blog page on my business website, but I had never thought about breaking down into categories for each section. This would be a great idea to organize them and make sure the posts aren't just all over the place. Creating a section of each topic would be great because that can keep the visitors more engaged and wanting to come back for more. Adding the emotion into these posts can help drive traffic and gain more customers. In my blog I could add several sections for example one can be about my cosmetics and how I use them. Another could be about my apparel and how I wear it or where I chose to wear it to. Lastly, I could also write about how I started and what knowledge I have gained throughout my experience in having my business. I could also give an update on how I got started with my business and what made me want to begin in the first place.
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